Agency software costs in 2026: list prices for 38 tools agencies use
By Ian Fletcher · Prices checked October 17, 2026 · US list prices in USD
The short version
- An example per-person core (project management, time tracking, chat, email and docs) lists at $50.04/person/month billed monthly, or $41.24 billed annually.
- Annual billing on per-seat plans is 10–46% cheaper per month in this list (median 20%).
- 23 of 38 tools have a free plan, but free plans cap seats, history, or storage (Slack Free keeps 90 days of message history; Asana Personal allows 2 users).
- Watch for promos, add-ons, and onboarding fees. They make the real bill differ from the list price (examples below).
What a per-person core costs
Most agency tools charge per seat, so headcount drives the bill. Here is one example combination, priced per person per month:
| Tool and plan | Billed monthly | Billed annually (per month) |
|---|---|---|
| Asana Starter | $13.49 | $10.99 |
| Harvest Teams | $11 | $9 |
| Slack Pro | $8.75 | $7.25 |
| Google Workspace Business Standard | $16.80 | $14 |
| Per person | $50.04 | $41.24 |
Multiply by the number of people who need each tool, not total headcount. Not everyone needs a time-tracking or design seat, and paid seats nobody uses are easy to miss. Annual billing takes about 18% off this core.
Per seat, flat, usage, or quote
Agency tools use four pricing models, and each one needs a different estimate:
- Per seat. Price × people (Asana, ClickUp, Slack, Google Workspace, Harvest, Figma). Cost grows with every hire.
- Flat per company. One price regardless of headcount, usually with a user cap (QuickBooks Online Plus is $140/month for 5 users; Xero and Semrush are also flat).
- Usage. Scales with clients, contacts, tasks, or credits (AgencyAnalytics is priced per client; Mailchimp by contacts and Klaviyo by active profiles; Zapier by tasks). List prices are only a starting point.
- Quote. No public price (Kantata, and most enterprise tiers). You need a sales call to compare.
Where the real bill differs from the list price
- Intro promos end. QuickBooks Online shows 50% off for 3 months for new customers; Xero shows 80% off the first 3 months; Slack shows 50% off the first 3 months of Pro. Budget for the regular price.
- Paid add-ons. Asana charges extra for AI requests, and Timesheets & Budgets is a paid add-on. ClickUp sells AI add-ons per user. Toggl Track sells capacity management as an add-on.
- Required onboarding. HubSpot Marketing Hub Professional lists a required $3,000 onboarding fee, and Sales Hub Professional $1,500.
- Seat minimums. Monday.com plans start at 3 seats; Teamwork.com Basics has a 3-user minimum; Dropbox Standard needs 3 users.
- Overlap. Paying for two tools in the same category (two project tools, Slack plus Teams, Google Workspace plus Microsoft 365) is the first thing to check. For context, 59% of agencies run 4–15 tools (Teamwork.com).
How to estimate your own stack cost
- Export 12 months of card and bank charges and list every software subscription.
- For each tool, note the plan, billing cycle, and paid seats, and compare paid seats with people who actually log in.
- Group tools by category. Two or more in one category is an overlap to review.
- Price each at list (tables below) and compare with what you pay. Big gaps usually mean expired promos, add-ons, or unused seats.
- Switch tools you will definitely keep to annual billing, after you cut the ones you won't.
Skip the spreadsheet
Our free audit uses these list prices. Pick your tools and plans and it totals your stack in about 4 minutes, then we send a report with what to cut, the same day.
Start free auditList prices by category
US list prices, per month. “Annual” is the per-month price on annual billing. “from” means a starting price that scales with usage. Confidence: high = read from the vendor's page; medium = vendor page partly readable, some figures from third-party trackers; low = third-party sources only.
Project management
Asana
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Personal | Free | Free | up to 2 users · Free forever, max 2 seats |
| Starter | $13.49 | $10.99 | per user/month · Seats sold in increments: 1s from 2-5 users, 5s up to 30, 10s up to 100 |
| Advanced | $30.49 | $24.99 | per user/month |
| Enterprise | Quote | Quote | per user/month · Contact sales |
| Enterprise+ | Quote | Quote | per user/month · Contact sales |
AI requests extra: $0.50 prepaid / $0.60 pay-as-you-go per request; Timesheets & Budgets is a paid add-on.
ClickUp
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free Forever | Free | Free | per user/month · 60MB storage |
| Unlimited | $10 | $7 | per user/month |
| Business | $19 | $12 | per user/month |
| Enterprise | Quote | Quote | per user/month · Contact sales |
Page also shows a newer Free/Core/Business/Enterprise/Max lineup with no visible prices, plus AI add-ons (Brain AI $9, Everything AI $28 per user/month). Prices above are the explicitly priced Unlimited/Business tiers.
Monday.com
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | up to 2 seats |
| Basic | — | $9 | per seat/month |
| Standard | — | $12 | per seat/month · Billed annually; min 3 seats |
| Pro | — | $19 | per seat/month · Billed annually; min 3 seats |
| Enterprise | Quote | Quote | per seat/month · Get a quote |
monday work management. monday CRM: Basic $12, Standard $17, Pro $28 per seat/month annual (list $18/$25/$41 struck through), Ultimate quote-only.
Teamwork.com
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | up to 5 users · 5 projects |
| Basics | $13.99 | $9.99 | per user/month · Min 3 users. Monthly price from third-party (CrewDriven); vendor says annual saves ~29% |
| Accelerate | — | $24.99 | per user/month · Min 5 users. Monthly price not confirmed on vendor page |
| Optimize | Quote | Quote | per user/month · Let's talk |
| Enterprise | Quote | Quote | per user/month · Let's talk |
Trello
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | up to 10 collaborators per Workspace |
| Standard | $6 | $5 | per user/month |
| Premium | $12.50 | $10 | per user/month |
| Enterprise | — | $17.50 | per user/month · Billed annually only ($210/user/year); includes Atlassian Guard Standard |
Docs & files
Notion
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | per member/month |
| Plus | $12 | $10 | per member/month |
| Business | $24 | $20 | per member/month · Includes Notion Agent / AI meeting notes |
| Enterprise | Quote | Quote | per member/month · Custom pricing |
Custom Agents: $10 per 1,000 Notion credits/month.
Dropbox
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Plus | $11.99 | $9.99 | per month (1 person) · 2 TB |
| Standard | $18 | $15 | per user/month · Min 3 users; monthly price from third-party trackers |
| Advanced | $30 | $24 | per user/month · Min 3 users |
| Business Plus / Enterprise | Quote | Quote | per user/month · Contact sales |
Agency management & resourcing
Productive
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Essential | $12 | $10 | per user/month · Vendor page labels were inconsistent in fetched HTML; values match third-party summaries |
| Professional | $29 | $25 | per user/month |
| Ultimate | Quote | Quote | per user/month · Let's talk / book a demo |
Third-party sources cite a 3-seat minimum (not confirmed on vendor page).
Kantata
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Kantata Professional Services Cloud | Quote | Quote | per user/month · Vendor page is 'Request Pricing' only; no public list price |
Third-party estimates exist but were not recorded because they are not vendor list prices.
Float
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Starter | $8 | $7 | per scheduled person/month · Billed per scheduled person, not per login; monthly figure from third-party |
| Pro | $14 | $12 | per scheduled person/month |
| Enterprise | Quote | Quote | per scheduled person/month · Let's talk; aimed at 100+ seats |
Time tracking & invoicing
Harvest
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | 1 seat · 2 projects |
| Teams | $11 | $9 | per seat/month · $108/seat/year billed annually |
| Enterprise | $17.50 | $14 | per seat/month · $168/seat/year billed annually |
Toggl Track
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | limited number of users |
| Starter | $12 | $9 | per user/month |
| Premium | $24 | $16 | per user/month |
| Enterprise | Quote | Quote | per user/month · Contact sales |
Add-ons: Time Off Pro $2, Capacity Management $5 annual / $6 monthly per user/month.
Accounting
QuickBooks Online
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Simple Start | $38 | — | per company/month · 1 user |
| Essentials | $85 | — | per company/month · 3 users |
| Plus | $140 | — | per company/month · 5 users |
| Advanced | $340 | — | per company/month · 25 users; Bill Pay Elite included |
New-customer promo: 50% off for 3 months. Essentials/Plus/Advanced rose Aug 1, 2026. Read via search snippets of the official page (direct fetch failed).
Xero
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Early | $27 | — | per month |
| Growing | $59 | — | per month |
| Established | $97 | — | per month |
US pricing. Promo: 80% off first 3 months. Payroll (Gusto) add-on $36/month + $6 per employee/contractor.
CRM & sales
HubSpot
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free tools | Free | Free | per account |
| Starter Customer Platform | $10 | $7 | per seat/month · New-customer promo; list price $20/seat/month (hubspot.com/products/crm/starter) |
| Marketing Hub Starter | $15 | $9 | per seat/month · Promo per pricing page (was $20 monthly / $15 annual) |
| Marketing Hub Professional | $890 | $800 | per month |
| Marketing Hub Enterprise | — | $3,600 | per month |
| Sales Hub Starter | $15 | $9 | per seat/month |
| Sales Hub Professional | $100 | $90 | per seat/month · Required $1,500 onboarding |
| Sales Hub Enterprise | — | $150 | per seat/month · Annual; required $3,500 onboarding |
| Professional Customer Platform | $1,450 | $1,300 | per month · Includes 6 core seats; third-party figure, not confirmed on vendor page |
Pricing pages are JS-rendered and failed to load prices; figures from vendor-page search snippets and HubSpot's own pricing guides. Starter prices are promotional and vary between HubSpot pages ($7 vs $9 annual).
Salesforce
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free Suite | Free | Free | per user/month |
| Starter Suite | $25 | $25 | per user/month · Billed monthly or annually |
| Pro Suite | — | $100 | per user/month · Billed annually |
| Core | — | $195 | per user/month · Billed annually (Sales Cloud edition naming as shown Oct 2026) |
| Advanced | — | $395 | per user/month · Billed annually |
| Max | — | $550 | per user/month · Billed annually |
Pipedrive
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Lite | $24 | $14 | per seat/month |
| Growth | $49 | $39 | per seat/month |
| Premium | $79 | $59 | per seat/month |
| Ultimate | $99 | $79 | per seat/month |
No free plan; 14-day trial. Annual from vendor page snippet; monthly from vendor KB + third-party.
Communication & office suite
Slack
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | per user/month · 90 days of message history |
| Pro | $8.75 | $7.25 | per user/month · Promo 50% off first 3 months shown |
| Business+ | $18 | $15 | per user/month |
| Enterprise+ | Quote | Quote | per user/month · Contact sales |
Microsoft Teams
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Microsoft Teams (free) | Free | Free | per user/month |
| Microsoft Teams Essentials | — | $4 | per user/month · Paid yearly; standalone |
Most SMBs get Teams inside Microsoft 365 Business plans (see Microsoft 365). Read via search snippets; direct fetch failed.
Google Workspace
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Business Starter | $8.40 | $7 | per user/month · Flexible (monthly) price from Google Workspace Help |
| Business Standard | $16.80 | $14 | per user/month |
| Business Plus | $26.40 | $22 | per user/month |
| Enterprise | Quote | Quote | per user/month · Contact sales |
Annual plan saves 16%; intro promos (up to 50% off 3 months) shown on page.
Microsoft 365
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Business Basic | $8.40 | $7 | per user/month · Monthly-commitment price = annual +20% (per ITBroker, third-party) |
| Business Standard | $16.80 | $14 | per user/month |
| Business Premium | $26.40 | $22 | per user/month |
| Business Standard with Copilot | — | $23.50 | per user/month · Paid yearly |
| Business Premium with Copilot | — | $32 | per user/month · Paid yearly |
Max 300 users on Business plans.
Design & creative
Figma
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Starter | Free | Free | per user/month |
| Professional – Full seat | $20 | $16 | per seat/month · Monthly from third-party; annual from vendor page |
| Professional – Dev seat | $15 | $12 | per seat/month |
| Professional – Collab seat | $5 | $3 | per seat/month |
| Organization – Full seat | — | $55 | per seat/month · Billed annually |
| Enterprise – Full seat | — | $90 | per seat/month · Billed annually; contact sales |
Adobe Creative Cloud
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Creative Cloud Pro (individual) | $104.99 | $69.99 | per user/month · monthly = month-to-month; annual_monthly = annual plan billed monthly |
| Creative Cloud Standard (individual) | $82.49 | $54.99 | per user/month |
| Single app – Photoshop (individual) | $34.49 | $22.99 | per user/month |
| Creative Cloud Pro for teams | — | $99.99 | per license/month · Annual contract billed monthly ($1,199.88/yr prepaid) – Adobe HelpX |
| Single app for teams (e.g., Photoshop) | — | $37.99 | per license/month · Third-party figure |
| Creative Cloud Pro Plus for teams | Quote | Quote | per license/month · Contact Adobe |
Plans page is JS-rendered; individual prices from search summary of Adobe HelpX; teams price from Adobe HelpX.
Canva
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | per user/month |
| Canva Pro | $18 | $15 | per month (1 person) · $180/year |
| Canva Business | $25 | $20.83 | per person/month · $250/person/year; no seat minimum |
| Canva Enterprise | Quote | Quote | per person/month · Contact sales |
Vendor page blocks automated fetch; figures from search summaries.
Client reporting & analytics
Looker Studio
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Looker Studio | Free | Free | per user/month |
| Looker Studio Pro | $9 | — | per user per Google Cloud project/month · List price; may vary with subscription length |
AgencyAnalytics
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Core plan | from $25 | from $20 | per client/month · Tier dimension: number of clients; save 20% annually (monthly $25 consistent with that) |
| Enterprise | Quote | Quote | per client/month · Volume pricing (third-party: 25+ clients) |
Add-ons (annual): AI Tracker $20.83/mo per 250 credits; Rank Tracker $41.67/mo per 500 keywords.
Supermetrics
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Starter | from $55 | from $44 | per month (from) · Entry price; scales by destinations, data sources, accounts, users |
| Growth | from $222 | from $177 | per month (from) · Extras e.g. +$47/+$37 per extra data source |
| Enterprise | Quote | Quote | per month · Get a quote |
Social & SEO
Sprout Social
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Essentials | $99 | $79 | per seat/month |
| Standard | $249 | $199 | per seat/month · Monthly from third-party |
| Professional | $399 | $299 | per seat/month |
| Advanced | $499 | $399 | per seat/month |
Semrush
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | per account |
| SEO | $139 | $117.33 | per month · Plan labels as shown on page; extra users from $45/mo |
| Starter (SEO + AI Search) | $199 | $165.17 | per month |
| Pro+ (SEO + AI Search) | $299 | $248.17 | per month |
| Advanced (SEO + AI Search) | Quote | Quote | per month · Custom / request demo |
Tier dimension: websites/keywords tracked; annual saves up to 17%.
Email & marketing (yours or clients')
Mailchimp
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | up to 250 contacts |
| Essentials | from $13 | — | per month (from 500 contacts) · Tier dimension: contacts |
| Standard | from $20 | — | per month (from 500 contacts) |
| Premium | from $350 | — | per month (from 10,000 contacts) · 15% off first 12 months for 10k+ contacts |
Page shows prices labelled '/mo for 12 months, then starts at…' so entry prices may be introductory.
Klaviyo
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | up to 250 active profiles · 500 email sends/mo; $5 mobile messages |
| from $20 | — | per month (from 251–500 profiles) · 5,000 sends/mo; tier dimension: active profiles (third-party) | |
| Email + SMS | from $35 | — | per month (from) · Email tier + $15 SMS/MMS credits (third-party) |
ActiveCampaign
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Starter | from $19 | from $15 | per month (from 1,000 contacts) · 1 user; annual price from vendor pricing summary, monthly third-party |
| Plus | from $59 | from $49 | per month (from 1,000 contacts) · 1 user |
| Pro | from $99 | from $79 | per month (from 1,000 contacts) · 3 users |
| Enterprise | from $179 | from $145 | per month (from 1,000 contacts) · 5 users |
Tier dimension: contacts.
Brevo
Confidence: low · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | 300 emails/day |
| Starter | from $9 | from $8.08 | per month (from 5,000 emails) · Tier dimension: emails/month |
| Standard | from $18 | from $16.17 | per month (from 5,000 emails) |
| Professional | from $499 | — | per month (from 150,000 emails) · 10 seats included |
| Enterprise | Quote | Quote | per month · Custom |
Vendor page rendered without prices; figures from third-party summaries.
Yotpo
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Reviews & UGC – Free | Free | Free | up to 50 orders/month |
| Reviews & UGC – Starter | from $15 | — | per month (from, 0–99 orders) · $89 at 300–599 orders; tier dimension: monthly orders |
| Reviews & UGC – Pro | from $119 | — | per month (from) · $169 at 300–599 orders |
| Loyalty & Referrals – Free | Free | Free | per month |
| Loyalty & Referrals – Pro | from $199 | — | per month (from) · Includes 500 orders; then per-order overage |
| Premium / Enterprise | Quote | Quote | per month · Custom quote |
Resend
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | 3,000 emails/month · 100 emails/day |
| Pro | from $20 | — | per month (from 50,000 emails) · Extra emails $0.90/1,000; tier dimension: emails/month |
| Scale | from $90 | — | per month (from 100,000 emails) |
| Enterprise | Quote | Quote | per month · Custom |
Proposals & contracts
PandaDoc
Confidence: medium · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Starter | $35 | $19 | per seat/month |
| Business | $65 | $49 | per seat/month |
| Enterprise | Quote | Quote | per seat/month · Custom quote |
Vendor page blocks automated fetch; from search summaries of PandaDoc help center/blog.
Automation
Zapier
Confidence: high · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | per month |
| Professional | from $29.99 | from $19.99 | per month (from) · Entry tier 750 tasks/mo; tier dimension: tasks |
| Team | from $103.50 | from $69 | per month (from) · Entry 2,000 tasks/mo; 25 users |
| Enterprise | Quote | Quote | per month · Contact sales |
Make
Confidence: low · vendor pricing page
| Plan | Monthly | Annual | Unit |
|---|---|---|---|
| Free | Free | Free | per month · Entry credits (third-party) |
| Core | from $10.59 | from $9 | per month (from) · 10,000 credits/mo entry tier; tier dimension: credits |
| Pro | from $18.82 | from $16 | per month (from) · 10,000 credits/mo entry tier |
| Teams | from $34.12 | from $29 | per month (from) · 10,000 credits/mo entry tier |
| Enterprise | Quote | Quote | per month · Contact sales |
Vendor page blocked automated fetch; prices from third-party guides only.
Questions
How much does agency software cost per person?
It depends on the stack, but an example per-person core of Asana Starter, Harvest Teams, Slack Pro, Google Workspace Business Standard lists at $50.04 per person per month on monthly billing, or $41.24 on annual billing (US list prices checked October 17, 2026). Accounting, CRM, design, and reporting tools add to that, and several are priced per company rather than per seat.
Is annual billing worth it for agency tools?
For tools you are sure you will keep, usually yes. Across the 48 per-seat plans in this list that publish both prices, paying annually is 10% to 46% cheaper per month (median 20%). The trade-off is a 12-month commitment, so it makes sense after you have cut the tools you don't need.
Which agency tools don't publish prices?
Kantata is quote-only for all plans in this list. Most other vendors publish entry and mid-tier prices but keep their enterprise tiers quote-only.
How current are these prices?
They were read from each vendor's pricing page (or, where noted, third-party trackers) on October 17, 2026. Vendors change prices and promotions often, so confirm on the linked pricing page before you buy.
Prices change often. Our free weekly newsletter covers pricing changes for these tools. Get pricing changes by email.